Experienced and adaptable web analyst adept in providing action-driven recommendations to improve website performance and user satisfaction ratings. Highly knowledgeable in web user behavior analysis and advanced web analytics management.
05/2018 - present, Senior Web Analyst, Cortez Financial, Baltimore
- Served as a senior team member, responsible for piloting and measuring web analytics.
- Functioned as a subject matter expert on digital implementation and measurement as they related to web analytics for 7+ Cortez Financial websites.
- Analyzed consumer behavior to guide website content and design for optimal digital customer experience.
- Used data-driven strategic thinking to discover insights into website activity.
- Monitored and reported results of website usage and any website tests or updates.
- Collaborated closely with agencies and internal departments to troubleshoot and repair malfunctions and outages.
- Understood and delivered clear verbal and written explanations of complex data and performance metrics to key stakeholders.
01/2016 - 12/2018, Web Analyst, Public Group, Baltimore
- Provided recommendations and ideas to improve marketing technology road maps.
- Worked closely with leaders across Public Group and helped to provide them with reliable insights using web analytics.
- Worked alongside data analysts and data scientists investigating and answering strategic questions that impact product and marketing strategies.
- Created and delivered monthly and quarterly business performance reviews to our clients and leadership.
- Executed client-facing responsibilities for the management and reporting of site performance, goal conversions, A/B testing and troubleshooting.
09/2013 - 05/2015, Master of Science in Mathematical and Applied Statistics, Fordham University, New York
09/2009 - 05/2013, Bachelor of Computer Science, University of Maryland, College Park
- English
- Italian
- Spanish; Castilian
- Microsoft Power BI
- JavaScript
- Tableau Visualization
- Adobe Analytics
- Google Analytics
- Strategic Thinking
- Detail Oriented
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