Creative and user-focused UX Designer with 6+ years of experience crafting intuitive digital experiences across fintech, e-commerce, and healthcare sectors. Skilled in user research, wireframing, prototyping, and usability testing with a strong focus on accessibility. Combines analytical thinking with creative problem-solving to deliver user-centric designs that meet business objectives and enhance customer satisfaction.
03/2021 - present, Senior UX designer, Monzo Bank, London
- Lead UX design for the savings and investments product area, serving over 2 million active users
- Collaborate with product managers and engineers in cross-functional agile teams to define product requirements and design solutions
- Conduct user research sessions and usability tests, translating insights into design improvements that increased user engagement by 27%
- Created an accessible design system component library that reduced design inconsistencies by 40% and accelerated development time
01/2019 - 02/2021, UX designer, ASOS, London
- Designed user experiences for the mobile app and responsive website serving 20+ million active customers globally
- Conducted competitor analysis, user interviews, and usability testing to inform design decisions
- Created user flows, wireframes, and interactive prototypes using Figma and Principle
- Collaborated with visual designers and content strategists to ensure cohesive customer journeys
06/2017 - 12/2018, Junior UX designer, NHS Digital, London
- Supported the design of digital healthcare services including the NHS App and NHS.uk website
- Created wireframes, user flows, and mockups for various healthcare applications and websites
- Assisted with user research sessions and synthesised findings into actionable insights
- Helped implement a user-centred design process within teams previously unfamiliar with UX practices
08/2016 - 08/2017, MA User Experience Design (Distinction), Central Saint Martins, University of the Arts London,
- Dissertation: "Designing for Inclusivity: Breaking Barriers in Digital Healthcare Interfaces"
- Key projects: Redesigned patient referral system for GP surgeries, Accessible banking app concept
08/2013 - 08/2016, BA (Hons) Graphic Design, First Class, University of Leeds,
- Final Year Project: "Digital Interfaces for Behaviour Change"
- Modules included: User-Centred Design, Digital Media, Typography, Brand Identity
- Effective Time Management
- Microsoft Office
- Computer Skills
- Communication Skills
- Microsoft PowerPoint
- Adobe Illustrator
- Adobe Photoshop
- Figma
- User Research
