Creative, dynamic Social Media Manager known for empowering companies and individuals to achieve exceptional growth and brand reach through captivating online presence. Proven ability to catalyse engagement across multiple platforms, driving trend-conscious social media and email marketing campaigns to build loyalty among followers.
09/2021 - 04/2023, Social Media Manager, Newcastle Brewery, Newcastle, UK
- Built and grew loyal following among locals through innovative social media campaigns including competitions, trivia, and giveaways.
- Created extensive company presence across TikTok, Instagram, Facebook, and Twitter, capitalising on university student audiences to grow reach.
- Managed product and facility shoots to capture new customers, presenting brewery brand across all platforms.
07/2014 - 08/2021, Social Media Manager, Inari (Local Celebrity & Media Personality), Newcastle, UK
- Partnered directly with Inari to shape brand, building a personality-based presentation that resonated with local followers.
- Created branded website, social media pages, and blog page, cultivating engagement among the Newcastle LGBTQ+ community.
- Leveraged local media connections to secure public engagements, expanding brand reach and awareness through news spots, morning show interviews, and event hosting gigs.
- Launched social media blitzes in advance of public engagements, ensuring fan/follower presence.
01/2008 - 05/2012, BA (Hons) in Media & Communications, Newcastle University, Newcastle, UK
- Project Management Skills
- Digital Marketing
- Social Media Management
- Brand Development
- Social Media Platforms (Twitter
- TikTok
- Myspace)
- Content Development
- Email Marketing
- Campaign Strategy
- Media Engagements
- Engagement Strategy
- Brand Growth
- Product Photography
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