Experienced and innovative SEO specialist with a proven track record of growing organic website traffic through white-hat tactics and strategies and data-driven SEO analysis and optimization. A strategic thinker with a growth mindset, committed to implementing initiatives for overall SEO program improvement, traffic, and revenue growth.
04/2018 - 03/2022, SEO Specialist, Rutherford Marketing, New York
- Worked closely with the marketing services leader, marketing services consultant, and other marketing professionals to develop and execute SEO campaigns.
- Developed optimization strategies that increased search engine rankings.
- Provided recommendations and executed strategies for content development in relation to keyword-specific SEO goals.
- Increased keyword usage from 20% to 50%.
- Developed and implemented 15 link-building campaigns.
- Updated content for maximum optimization and search engine rankings.
08/2013 - 12/2017, SEO Specialist, Stepping Stone Group, New York
- Created and implemented organic search strategies for our clients by working collaboratively with cross-functional teams.
- Remained knowledgeable about the ever-changing SEO landscape.
- Conducted SEO audits that considered technical, on-page, and off-page elements.
- Collected and analyzed SEO related data from multiple sources, including: Google Analytics, Google Search, Moz, SE Ranking, Google Trends, etc.
- Improved organic search results by advancing our search results page from number 9 to number 3.
- Developed and nurtured long-term internal and external relationships by being an engaged and clear communicator.
09/2009 - 05/2013, Bachelor of Arts in Marketing, New York University, New York
- Honors: magna cum laude.
- English
- French
- Spanish; Castilian
- SEO Best Practices
- Content Marketing
- Digital Marketing
- Product Management
- Web Analytic Tools
- Strategic Thinking
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