Dynamic, goal-driven marketing leader with robust SEO optimisation capabilities. Exceptional technical capabilities in utilising diverse SEO tools to boost site rankings. Strong capabilities in SEO team leadership, training and coaching.
07/2019 - present, SEO Lead, Ghyston Ltd, Bristol, UK
- Contribute to oversight of SEO Program, playing vital role in ensuring optimal SEO visibility.
- Mentor SEO specialists in effective SEO content writing strategies.
- Conduct extensive, ongoing keyword research, selection, classification and reporting.
- Perform weekly site health checks, conducting ongoing improvements to core keyword ranking.
- Facilitate on-page SEO and off-page SEO optimization for website metadata, schema, content length, keyword density, page speed and other factors.
- Collaborate closely with content writers in providing mentoring on keyword targeting and search intent.
05/2016 - 07/2019, SEO Analyst, Tumelo, Bristol, UK
- Coordinated all facets of SEO management, including technical, content and off-page SEO optimisation.
- Through multiple Google updates, ensured ongoing SEO visibility for company website.
- Conducted keyword research, selection, classification and reporting.
- Performed regular site heath checks to improve core keyword ranking.
- Developed strategies for improving client website structure and content.
04/2020 - 03/2022, MSc in Digital Marketing, University of Bristol, Bristol, UK
- Completed part-time with full honors while employed full-time.
09/2011 - 05/2015, BSc in Marketing , University of Bristol, Bristol, UK
- SEO Copywriting
- Google Search Console
- Google Analytics
- Email Marketing
- Digital Marketing & Automation
- SEO & Backlink Audits
- Conversion Rate Optimisation
- Keyword Research & Optimisation
- Search Engine Optimisation
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