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Ava McGee
Public Relations Specialist
ava_wwmcgee77@gmail.com | (917) 302-8493 | Rye, United States
Profile
Dynamic public relations specialist with 5+ years of industry experience and a fresh perspective on effective PR communications. Committed to working with clients to create unique and specialized PR strategies that support their goals.
Work Experience
08/2019 - 03/2022, Public Relations Specialist, Bett and Rothchild Communications, New York
- Created strategic PR campaigns to address the specific needs of clients.
- Helped clients to clearly communicate with the media during events.
- Saw a 12% increase in new accounts due to effective social media outreach.
- Assisted clients in building and maintaining positive identities and reputations.
- Helped clients in all aspects of brand management and media relations.
- Communicated with clients regarding media requests and issued statements when appropriate.
- Established and fostered positive relationships with media representatives across news outlets.
- Calmly and effectively handled crisis communications in a way that best served the client.
08/2017 - 07/2019, Public Relations Assistant, New World Public Relations, New York
- Worked to consistently support the Senior Vice President and Public Relations Director.
- Coordinated press mailings and assisted with all campaign and event matters.
- Identified and evaluated media outlets and contacts.
- Prepared media materials including press releases and marketing kits.
- Assisted with strategic messaging and social media campaigns.
Education
09/2013 - 05/2017, Bachelor of Arts in Communications, Hartwick College, Oneonta, NY
Languages
- English
- French
- Spanish
Skills
- Media Relations Strategies
- Campaign Management
- Client Relationship Management
- Brand Management
- PR Performance Metrics
- Data Analysis
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