Innovative, creative Product Owner with a proven capacity for driving the end-to-end product process, from initial research and conception through product roadmap and launch. Keen talent for leveraging voice of the customer insights to deliver on unique needs and emerging market trends.
02/2017 - 03/2023, Product Owner, Elan, Inc., Flagstaff, AZ
- Spearheaded product function, shaping and defining product development and launch strategies to drive consistency.
- Partnered with stakeholders and development function to identify key product vision, goals, and requirements.
- Conducted user/market research initiatives to uncover product opportunities.
- Oversaw end-to-end product quality, testing, and iteration, driving continuing evolution to meet customer needs.
09/2012 - 02/2017, Product Manager, CustomEyes, Flagstaff, AZ
- Delivered exceptional value at the head of high-impact product initiatives, steering data-driven product innovation and iteration.
- Consulted with leadership to define brand and business roadmap, identifying key market segments for product launch.
- Codified product development, iteration, and market launch, building a culture of consistency to maximize customer satisfaction and business value.
12/2010 - 06/2012, Product Marketing Manager, Insight, Inc, Flagstaff, AZ
- Partnered with development and marketing teams to shape high-impact go-to-market (GTM) strategy.
- Leveraged customer insights and analytics to shape product marketing.
09/2007 - 05/2010, MBA in Product Marketing, Northern Arizona University, Flagstaff, AZ
01/2004 - 05/2007, BA in Marketing, Franklin University, Flagstaff, AZ
- Spanish
- Agile and Scrum
- Product Management
- Market Analysis
- Business Intelligence
- Competitive Analysis
- Product Roadmap
- Project Leadership
- Go-to-Market Strategy
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