Experienced Marketing Manager with a proven track record of successfully working cross-functionally, alongside product design, engineering, marketing, creative, and sales teams. Highly skilled in creating and implementing go-to-market strategies for product launches and monitoring competitor activity and customer needs.
08/2018 - 08/2022, Marketing Manager, Easton Sports, Belfast
- Envisioned, planned, and executed monthly IRL initiatives activations to build the Easton Sports network and community.
- Developed marketing strategies to increase customers and promote brand awareness.
- Created and delivered effective search strategies (SEO/SEM).
- Developed and managed an email marketing program.
- Led a team of 10 retail marketing associates to deliver a range of fully integrated, multi-channel marketing campaigns.
- Served as key point of contact with community partners.
- Identified opportunities to showcase Easton Sports at public events in the community and through partnerships.
10/2014 - 07/2018, Marketing Manager, Mountain Sporting Goods, Belfast
- Oversaw seasonal planning to increase commercial awareness and drive profit across the regions.
- Led a marketing campaign that resulted in 60% more sales during the 2016-2017 spring season than in any other year.
- Ensured that forthcoming promos were weather and commercially appropriate.
- Collaborated with the sales & partnership teams to ensure a positive customer experience, leading to higher sales.
- Developed briefs for a full range of retail activations including retail openings, new opportunities, and campaigns.
09/2010 - 05/2014, Bachelor of Science in Marketing, St. Mary's University College Belfast, Belfast
- English
- Spanish; Castilian
- German
- Content Marketing
- Industry Trends & Sales Forecasting
- Marketing and Sales
- Social Media Management
- Project Management Skills
- Campaign Management
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