Dynamic marketing director with 10+ years of experience leading strategy development and execution of innovative marketing campaigns. Proven success in driving brand awareness, consumer engagement, and sales growth.
06/2018 - present, Marketing Director, L'Oréal USA, New York, NY
- Lead team of 20 marketing professionals in developing and implementing integrated marketing campaigns for luxury brands, including Lancôme, Yves Saint Laurent, and Giorgio Armani.
- Developed and executed digital marketing strategy, increasing e-commerce sales by 30% and social media engagement by 50%.
- Collaborated with cross-functional teams, including sales, product development, and finance, to align marketing initiatives with overall business objectives.
04/2015 - 05/2018, Senior Brand Manager, Unilever, New York, NY
- Managed marketing strategy and execution for Dove, $2B personal care brand, focusing on product innovation, consumer insights, and digital campaigns.
- Launched Dove Real Beauty campaign, boosting brand favorability by 25% and generating significant earned media coverage.
- Negotiated and managed strategic partnerships with influencers and content creators to expand brand reach and engage new audiences.
08/2013 - 05/2015, Master of Business Administration (MBA), Marketing Concentration, Columbia Business School, New York, NY
08/2006 - 05/2010, Bachelor of Science in Marketing, New York University (NYU), Stern School of Business, New York, NY
- Multi-Channel Marketing Campaigns
- Digital & Social Media Marketing
- Marketing Analytics Tools
- Consumer Insights & Market Trends
- Team Leadership & Motivation
- Communication & Presentation
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