Ambitious and creative Marketing Analyst offering strong marketing background and MBA to deliver innovation and value. Skilled at compiling disparate information to forge concise, actionable solutions. Excel at fostering collaborative partnerships with stakeholders and peers to deliver marketing projects on time and under budget.
02/2018 - present, Senior Marketing Analyst, Navient, Denver, CO
- Coordinate planning, development and oversight of marketing analysis strategies.
- Lead analysis, optimization and reporting on effectiveness of marketing objectives.
- Develop and oversee campaigns spanning all marketing channels.
09/2014 - 02/2018, Marketing Analyst , Matrix7i, Denver, CO
- Facilitated planning and execution of customer and partner satisfaction, loyalty, brand and awareness studies.
- Maintained management scorecard tracking customer behavior trends.
- Orchestrated analyses and distribution of analytical reports that generated substantial improvements in business procedures.
02/2014 - 08/2014, Marketing Analyst Intern, KPMG LLP, Denver, CO
- Compiled and analyzed marketing data to support marketing team in developing effective marketing campaigns.
- Maintained and updated marketing database.
- Tracked marketing data across social media platforms.
09/2016 - 05/2018, MBA, Keller Graduate School of Management, Chicago, IL
09/2010 - 05/2014, BS in Business Administration, Marketing, CU Denver Business School, Denver, CO
- Digital Marketing & Automation
- Content Research & Development
- Go-to-Market Strategy
- Social Media Management
- Digital Marketing
- Google Analytics
- Adobe Creative Suite
- Search Engine Marketing (SEM)
- Customer Lifecycle Marketing
- present, BrightEdge SEO Certified,
- present, Internet Marketing Certificate ,
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