Results-driven e-commerce professional with over eight years of experience in online retail sales, digital marketing, and product management. Proven track record of driving revenue growth, optimizing website performance, and optimizing customer engagement. Skilled in developing and executing effective e-commerce strategies, managing cross-functional teams, and leveraging data analytics to inform decision-making. Passionate about delivering exceptional online shopping experiences and remaining up-to-date with e-commerce trends and technologies.
08/2018 - present, Senior E-commerce Manager, Nordstrom, Seattle, WA
- Manage team of 12 e-commerce specialists responsible for driving online sales growth and improving website performance.
- Develop and implement e-commerce strategies, including product merchandising, pricing, and promotions.
- Collaborate with cross-functional teams spanning marketing, IT, and supply chain to ensure seamless online shopping experience.
- Analyze website metrics to identify opportunities for improvement and conversion rate optimization.
- Achieved 25% increase in online sales and 15% lift in website conversion rates within first year.
06/2015 - 07/2018, E-commerce Product Manager, Amazon, Seattle, WA
- Managed the end-to-end product life cycle for a portfolio of e-commerce products
- Conducted market research and competitive analysis to identify new product opportunities and inform product roadmaps.
- Collaborated with engineering, design, and marketing teams to develop and launch innovative e-commerce features and functionalities.
- Monitored product performance metrics and customer feedback to continuously improve offerings.
- Launched three successful e-commerce products that generated over $10M in annual revenue.
- E-commerce Platforms
- Digital Marketing & SEO
- Data Analytics & Reporting
- Team Leadership & Coaching
- Project Management
- Agile Methodologies
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