Accomplished digital marketing leader with record of success overseeing fast-paced digital marketing operations. Well-versed in techniques for applying MarTech and e-commerce technologies for integrating digital marketing with traditional commerce. Respected team leader, with experience building, guiding and coaching multidisciplinary business and marketing teams.
08/2019 - present, Digital Marketing Director , Fashion.com, London, UK
- Formulate innovative marketing strategies to drive swift, cohesive brand growth within a startup environment.
- Spearhead GTM strategy to ensure a competitive advantage by delivering unique value proposition to customers.
- Craft dynamic, engaging visuals and written content for driving online and social media engagement.
- Build partnerships with design agencies and other vendors.
07/2013 - 07/2019, Marketing Manager , eCommerce, Inc., London
- Conceived and implemented forward-thinking digital marketing strategies to gain competitive advantage.
- Supervised staff and interns in preparing dynamic marketing content.
- Planned and managed marketing budgets.
- Played key role in initial launch of eCommerce site as an early member of CS team, leading rapidly to promotion based on proven marketing expertise and education.
03/2022 - present, MBA, London Business School, London, UK
09/2009 - 05/2013, Bachelor of Arts in Marketing, University of Oxford, Oxford, UK
- Email Marketing
- Social Media
- Google Adwords
- Digital Marketing
- Social Media Management
- Industry Trends & Sales Forecasting
- Adobe Creative Suite
- SEO Copywriting
- Content Creation
- Google Analytics
11/2014 - present, Digital Marketing Certificate,
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