Experienced and energetic Marketing Manager with over 13 years of experience effectively managing marketing projects from conception to completion. Adept in utilizing digital marketing platforms to increase sales and overall company productivity. Experienced in preparing and overseeing online and print marketing campaigns, resulting in an increase in partner relations for the company. Pragmatic and result oriented, I am determined to build market presence in the next company I join.
11/2016 - 08/2022, Division Vice President Marketing, Zane Telecommunications, Austin
- Effectively managed creative projects, promoting a superior corporate image.
- Designed and implemented direct mail campaigns, resulting in a 10% sales increase per quarter.
- Developed and maintained internal and external relationships, which were crucial to company enhancement and success.
- Assessed the strategies of competitors while avidly working to increase our own productivity.
08/2013 - 06/2016, Online Marketing Consultant, Freelance, Telecommute
- Researched the motivations of users and consumers to better understand company goals.
- Advanced carefully planned strategies to improve company business.
- Fostered relationships to maintain existing clients, while developing new relationships to attract potential clients.
- Planned, executed, and led online marketing tactics, resulting in wide range company advancements.
10/2009 - 07/2013, Sales and Marketing Director, Bee Hive Printing, Dallas
- Successfully oversaw sales, marketing, and business development goals.
- Planned strategies to develop new markets for printing.
- Successfully planned and executed over 15 trade shows.
- increased brand presence, resulting in higher sales and more advantageous relationships.
08/2010 - 08/2012, Master of Business Administration, Harvard College, Cambridge
- Winner of the 2004 Hackley Fellowship.
08/2005 - 06/2009, Bachelor of Science in Finance and Business, Brown University, Providence
- Graduated summa cum laude.
- English
- French
- Content Marketing
- Digital Marketing
- Market forecasting
- Creativity and Innovation
- Advanced Copywriting
Business Marketing Manager Resume Example
You’re ready to start your job search. You’ve got this! How do we know? Because you’re a marketing manager so you understand how to capture an audience and create brand awareness! In this case, the audience is hiring managers and the brand is you. Luckily, the techniques are similar.
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Using Resume.io’s online resume builder, resume templates, writing samples and this guide, you will be able to:
- Leverage your years of experience to get to the next level
- Show off your marketing skills in the best light
- Tailor each job application for individual listings
- Use your knowledge of SEO to get past Applicant Tracking Systems (ATS)
- Make a great first impression on recruiters and hiring managers.
Get started on your marketing plan now and you will be on your way to your next job!
Also don't forget to have a look at our other related resume examples from the same Business & Management industry here below:
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- Consultant resume example
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- Product manager resume example
- Project manager resume example
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Profile Example
Your profile is your elevator pitch. You have 3-5 sentences to intrigue recruiters so that you get the interview.
We recommend a profile instead of a resume objective, which are seen as old-fashioned. This section is also known as a resume summary (or personal statement), but it is much more than that. It is an overview of what you will bring to a new company as its Business Marketing Manager. The rest of your resume will be full of bullet points, but here your creativity plays an important role. You should describe your biggest marketing success—whether it be a product launch, a content marketing win, or a strategic use of Google analytics—and show off your personality as a manager. Every word counts, so use powerful language and cut all the elements that don’t perform a specific function in your sentence/paragraph.
As a marketing professional, you develop and execute marketing strategies to increase company growth. But you are also a manager and as such you lead and oversee marketing teams, and aim to achieve goals using a variety of tools. Make sure you discuss both aspects of your job in this section. You may have a chance to add more information if a cover letter is required, but remember that not all recruiters will even get that far if your resume does not impress.
See example content below.
Innovative Business Marketing Manager with proven experience helping companies to meet and exceed their goals with the help of tools such as email marketing and social media. Adept in managing marketing projects from conception to implementation, and working collaboratively with staff members to develop powerful strategies. Experienced in leading market research efforts and keeping the goals of the company at the forefront of marketing strategies.
Employment History Section Sample
Let’s move on to your marketing employment history section within the resume. This is the meat of your resume. Here you will detail your work experience and the story of your career growth. Use each bullet item to highlight a different skill, a problem you solved, or a successful marketing campaign. Try to include different tools you have used, such as digital marketing, social media campaigns, eCommerce, or examples of marketing materials you have conceived of.
Also highlight your managerial skills and the ways in which you inspire and encourage teamwork. Your business development acumen is an important part of your management position, so tell a success story, including data if you have it. Use strong verbs that show the actions you take to get the job done right.
Give examples of marketing initiatives you spearheaded and their results.
Create a listing of job responsibilities.
Your job search is a great place to use your SEO and analytics skills! Each resume should be personalized based on the job listing. Analyze the keywords and phrases your target employer seeks and make sure you incorporate as many as is feasible into your work experience.
This strategy will help you rank higher with ATS software and get your resume into the hands of a human being. The caveat is that you should not “stuff” your resume with these words to the point where it looks too obvious. As you know from your marketing experience, too much can be as bad as too little.
See example content below.
- Led revenue-generating marketing strategies.
- Developed powerful marketing campaigns aimed at retaining and attracting customers.
- Worked to determine budgets and appropriate targets prior to creating plans of action.
- Utilized online marketing tactics and managed goals for social media channels.
- Developed and maintained strong and beneficial internal and external business relationships.
Education Section Example
Typically, business marketing managers have at least a bachelor’s degree in business administration, marketing, advertising, or communications. Some may have MBAs or other master’s degrees. List both major and minor, if relevant to your career. If you have a degree higher than a bachelor’s, there’s no need to list your high school. You can keep your Education Section brief if you have a lot of work experience, or beef it up by listing specific classes or seminars you have taken if you are just beginning your career.
You should also list any industry associations you belong to and any awards or recognition you have earned. If you have more than two or three, create a separate Awards and Affiliations section to highlight them.
See a resume education example below:
- 2008-2011 Hofstra University, Master of Marketing Hempstead, NY
- 2004-2008 NYU, Bachelor in Business Marketing NY, NY
Skills Section Example
Your Skills Section is where you pinpoint your best abilities. This section gives busy recruiters a chance to quickly scan for the skills employers seek. It is also another easy opportunity to personalize your application. Make a “Master List” of all your skills and attributes before you begin. Jot down every skill you have used in any job to make sure you don’t miss anything. You can then create a new skills list for every job description.
As a Business Marketing Manager, you have the dual responsibilities of designing and implementing marketing communications campaigns and adhering to marketing budgets and timelines. You must also assess campaign results and report on their results to stakeholders. You may also manage a marketing or sales team and must be an excellent delegator and communicator.
Choose a mix of soft skills, such as communications and time-management, and the hard skills necessary to be a great marketing manager such as social media savvy and ability to use Google analytics to drive campaigns.
See a basic resume skills example below:
- Leadership Skills
- Marketing Strategies
- Social Media Marketing
- Project Management
- Internal and External Communications
Layout and Formatting
We don’t have to tell you how important first impressions are. In job-hunting and in marketing, you probably won’t get a second chance if your presentation isn’t well-designed. The key for your resume is legibility with a little flare. You are in marketing, so you want to show that you have an eye for design while still making sure your contact information and other important data are easy to find.
Let Resume.io give you a head start by choosing from one of our four layout template categories: Creative, Professional, Modern, or Simple. Any of those will work for your profession! Just choose one based on what kind of employer you’re targeting and what their image/vibe is like.
Although you may be tempted to get creative with words, keep your section headings simple. Recruiters don’t want to have to guess at what you mean when you name your Skill Section something cute like “I Can Do It!” And keep color to a minimum. An eye-catching splash is just the right amount.
We recommend using a dedicated online resume builder such as ours to avoid formatting errors. You will end up with a ready-to-send PDF document that is easily modified and ready to go.
One last tip: Have a friend or colleague proofread your resume before you send it. You may get lucky and a hiring manager won’t care about that typo, but why take the chance? Alternatively, make sure to use a resume builder that has a good built-in spell-checker function (we’ve put a lot of effort into ours so that it has your back!).
Creating a great resume is easy. With the right tools it takes a few clicks and a few minutes!
